Target Market Determination (TMD)

What is a Target Market Determination?

A Target Market Determination (TMD) sets out the class of customers this product has been designed for and is suitable for.
This TMD is required by law and provides information on:

  • who the target market is for this product,
  • what is covered by this product and key points,
  • what is excluded – any conditions or restrictions that a customer would look for,
  • product distribution conditions and restrictions,
  • events and circumstances that would reasonably suggest that this TMD is no longer appropriate (such as complaints and declined claims) and review periods, and
  • reporting obligations and periods.

This TMD does not form part of the insurance contract and is not a summary of the product’s terms and conditions.

Click here to view or download Trupanion’s TMD

Additional Resources